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Is an HD LED Sign Worth the Money?

Updated: Mar 16

You may be wondering if upgrading to an LED or digital sign will increase your sales. Consider these facts put forth in numerous studies conducted by the Small Business Administration (SBA).

When comparing digital advertising versus traditional advertising, the advantage of HD LED signs becomes clear: Digital advertising is far less expensive. Why? Because 85% of your potential customer base will pass by your business around 10 times each month. When one considers the fact that SBA studies show that 90% of commuters will READ an LED sign compared to only 10% who will read a conventional “static” sign, the real question becomes not “How much is an LED sign?” but “How much revenue are you losing by not having an LED sign?”

“The on-premise sign is a permanent ASSET which, unlike other media, is exclusive to the business it advertises. Also unlike other advertising media, it is on the job 24 hours a day, 365 days a year.” (emphasis added) — “SIGNS: Showcasing Your Business on the Street. The Importance of Signage for Your Business” – Prepared for the U.S. Small Business Administration by R. James Claus, Ph.D. and Susan L. Claus.

The SBA conducted a comprehensive two-year study of 165 small businesses who surveyed between 15 to 30 first time walk-in customers asking them “how they learned about us?” In all, 2,475 new customers were surveyed. More than half responded that the company’s sign was their first exposure to their products and services. The conclusion was startling; a bright, easy-to-read LED marketing sign can generate between 15% and 45% of your company’s overall revenue.

The study ended with this startling conclusion: “…[those]who choose to use a led display typically see an increase in business of 15% to 150% with effective content being the key.” – “Commercial Signage, specifically LED Signs and Its Importance to Small Business” SBA, The Small Business Advocate: Vol. 22, No. 2

To say it another way, if you view an LED advertising sign as the best marketing tool your business, church, or school can invest in with guaranteed results, then the question “how much does an outdoor LED sign cost” becomes quite superfluous.

TRUE TECH Led Sign Company has been serving Southeast Missouri, Southern Illinois, West Kentucky, and hundreds of other areas all over the United States and abroad for over 15 years. Offering business solutions for customers in all areas, our staff will be happy to assist you in choosing the right HD LED sign for your company and be there with customer support and the knowledge that will show you the true potential of your business. Please Give us a call TODAY and open your eyes to the real sales potential your company has, just by being noticed! Call today and ask to speak to Justin or Joe, and they will assist you in choosing the RIGHT LED sign for your organization.

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